Great Skin is Easy as ABC (and E)

Vitamin C is a super hero of vitamins and a potent antioxidant that fortifies and strengthens your body’s natural defenses. It's a proven immune-boosting, blood-pressure-managing, heart-disease-protecting, and memory-strengthening powerhouse. It's also vital for the health and longevity (and youthful appearance!) of our skin. And it's because of its myriad of preventative and maintenance benefits that it's become the holy grail of the skin care-savvy.

WTH even is a free radical?  Antioxidants like vitamin C combat free radical damage. In a nutshell, free radicals are unstable molecules because they’re missing electrons from their outer shell. This makes them search to replace the electrons (in order to become stable again) and it’s this search for re-bonding that results in the oxidative stress which can damage other cells and our DNA.  

HTH does this even happen? Our skin is vulnerable to several major causes of free radical damage but the biggest culprits are environmental pollution, stress and exposure to UV radiation; three things that are tough to avoid.

When our skin is continuously bombarded and when the damage outpaces our body’s capacity to repair in time, it triggers lasting effects and a break down of collagen and elastin in our skin, and issues like photoaging, hyperpigmentation, wrinkles, sagging, dryness, and an uneven skin tone. As we get older, our bodies become less effective in the repair process and we become more susceptible to damage. 

Shore Up, From Inside, Out | There’s plenty we can do, starting with our diet; it should incorporate antioxidant-rich foods like dark, leafy vegetables and colorful fruits and it’s a great idea to substitute green tea for one of your morning coffee refills. But don’t worry, it’s not all about the kale; we’re happy to report that red wine and dark chocolate are considered antioxidant-rich sources too.

Skin Deep | Fortunately, topical antioxidants like vitamin C are easily absorbed by our skin and applying them topically can prevent the forming of free radicals. The benefits of topical antioxidants include firming, brightening, and collagen-boosting (resulting in a minimization of fine lines and wrinkles). Our own antioxidant treatment - Nourishing Youth Serum - is a concentrated and targeted serum of essential vitamins and amino acids plus comfrey root, algae and green tea - a cocktail of antioxidants.

Read your labels | Look for ingredients in addition to vitamin C like vitamin A (retinol), vitamin E, Niacinamide (vitamin B3), green tea extract (flavonoids), sea buckthorn and resveratrol. Our Retinol Rescue Overnight Cream incorporates the stress-busting benefits of both vitamin A (retinol) and vitamin C.

Around the Clock | Antioxidants in the morning help to prevent damage and antioxidants in the evening, help to repair damage. 

Appropriate for All Ages | Since antioxidants like vitamin C help to minimize the amount of sun damage, it works as an effective preventative measure for everyone at every stage.

Vitamin C + Vitamin E = The Antioxidant Power Couple | Look for both together because they enhance each other's stability and maximize their benefits.

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